So you've started a business and you're wondering whether you should start a blog. I'm going to run through all the reasons why starting a blog is a great idea for your business.
Increases Your Visibility
Having a blog that is search engine optimized gives you added visibility in search results. Every time you publish a new blog post, it indexes that page on Google. That's one more opportunity to be discovered through organic search.
Having a blog can help bring organic traffic to you without having to actively work for it.
Gives You Endless Content
When you write a blog post, especially if it's long-form and detailed, you've just given yourself endless content to repurpose across your entire online presence.
... this blog post you’re reading right now can be made into a static infographic for social media. I can make it animated using Canva’s motion graphic feature. I can film a YouTube video talking about this topic, which can then be transferred as a podcast episode. I can then branch off and write a separate post on each point in this blog post, and then turn it into a series for an eBook or a paid course.
Read this to find out how to become a content creator machine.
A blog is such a simple way to never run out of content.
Converts Traffic to Leads
When you've got more traffic coming to your website, you have an opportunity to convert those visitors to customers. This is where you'll include call-to-actions (CTAs), such as internal links to your products on your website that help solve a pain point. Or a backlink to a useful free download or discount code where you can capture their email address.
A blog brings you new traffic and new opportunities.
Positions Your Brand As a Leader
We all want to become the go-to in our industry. And the only way to do that is to share our knowledge and wisdom that relates to our industry. This is one of the main reasons why you should write blog posts—to inform and educate your audience and position yourself as a leader.
The more you write about topics in your industry, the more your customers will stay on your blog, which drives long-term results.
A blog sets your brand up as a thought-leader.
No Downsides to Starting a Blog
There are really no downsides to starting a blog for your business. It drives and converts organic traffic, and gives you the positioning to stand out in your field.
Get in touch with us if you'd like to start a blog but don't know where to begin.